Success Story Of Coco Chanel

Success Story Of Coco Chanel

Success Story Of Coco Chanel

Success Story Of Coco Chanel

Gabrielle Chanel, known as “Coco Chanel” (1883 – 1971) was a French designer, creator of the famous Maison Chanel. Lets check out the Success Story Of Coco Chanel below.


Success Story Of Coco Chanel

Daughter of Jeanne Devolle and Albert Chanel, Gabrielle was born on August 19, 1883 in Saumur, the second of three sisters. Her mother died of tuberculosis when she was twelve years old and her father abandoned his three daughters who ended up in the orphanage of the Cistercian abbey of Aubazine (Corrèze). She spent six austere years there before being entrusted to the ladies canonesses of the Institute Notre-Dame de Moulins who taught her sewing. In 1903, Gabrielle begins to work in a sewing workshop, but dreams more for her future.

Around 1907-1908, during a trip to an uncle’s house in Vichy, she began to sing in a café-concert, in front of officers. They are the ones who call her Coco, either because of a song she often performs, or because this nickname comes to her from her father. Highly admired and courted, she began an affair with Étienne Balsan , a wealthy officer with whom she discovered high society. After a few months, however, she ran away with one of Etienne’s associates, the businessman Arthur Capel , nicknamed “Boy”.

Chanel Fashions

In 1909, on the advice of Boy Capel, she started making original hats in Paris, which she sold on boulevard Malherbe’s. She also designs clothes. These creations were successful and Gabrielle quickly called on one of her sisters and a cousin to help her. Thanks to funds from Boy Capel, she opened a millinery salon in Paris under the name “Chanel Modes”. A shop followed in Deauville in 1913 then a third in 1915 in Biarritz, which would become his first real workshop. She shortens the skirts, removes the waist, creates sports dresses, launches sailor tops and plays with feminine/masculine codes. One of the first to launch the fashion for short hair, she favors simplicity and practicality.

The beginning of success

After the First World War, Coco Chanel gradually built a large fashion house employing more than 300 people, which enabled her to fully repay the funds advanced by Boy Capel. Her lover died in 1919 in a car accident, which affected her deeply and she took refuge in work. Over the following years, her success continued and she expanded her business, particularly in Paris. Very close with Misia Sert , hostess of the Parisian gratin, she frequents Toulouse-Lautrec , Odilon Redon , Auguste Renoir , Stéphane Mallarmé , Marcel Proust , Erik Satie , Colette , Picasso ,Cocteau … In 1921, with the help of her perfumer Ernest Beaux, Coco Chanel launched a series of perfumes, including the famous Chanel n°5 , which was exported internationally. 1924, she opened a jewelry workshop. In 1939, she was at the head of a company of 4,000 workers.

The Second World War

At the start of the Second World War, Coco Chanel closed her shop and laid off all her staff. She took advantage of the rise of anti-Semitism to try to recover the Chanel No. 5 perfume brand , the rights to which belonged in majority to a Jewish family, the Wertheimers. Between 1941 and 1944 she lived with Hans Günther von Dincklage , a former German embassy attaché. Some claim that Coco Chanel would have been a spy for Nazi Germany, which she will always deny thereafter. At the Liberation, she was interrogated but immediately released on the intervention of Churchill. She then moved to Switzerland for ten years.

In 1954, aged 71, she returned to France at the insistence of the Wertheimers and reopened her house. She quickly returned to success, dressed the actresses of the moment (Romy Schneider, Jeanne Moreau) and saw her style copied all over the world.

On January 10, 1971, at the age of 87, Coco Chanel died of old age in her suite at the Hotel Ritz in Paris.

Information about Chanel

Creation date 1910
Native country France
Founders / Creators Coco Chanel
Legal form Simplified joint stock company
SIREN 542052766
VAT number FR64542052766

Important dates for Chanel


The Chanel company was founded by Gabrielle Chanel, who calls herself Coco Chanel


Opening of the first store in Deauville, Normandy


Opening of a boutique in Biarritz


Realization of the costumes for the ballet “Le Train bleu”


Creation of the famous little black dress. The company is in full development between the haute-couture collections and Chanel’s N° 5 perfume.


The fashion house closes its doors. Gabrielle Chanel lays off 4,000 workers


She decides to reopen the fashion house. Everything is restored. This is the launch of the tweed suit


Chanel SA is created. Chanel Perfumes bought the fashion house. They are brought together in the same society


Death of Coco Chanel, at the age of 88


The ready-to-wear collection is a great success


Karl Lagerfield is the artistic director of Chanel Mode. Inès de la Fressange is the face of the brand


Chanel SA is made up of three areas: fashion, perfume/beauty, watchmaking/jewellery)

Chanel Headquarters

Mailing address
135 avenue Charles de Gaulle
92200 Neuilly-sur-Seine

Phone: 0158374000

Information about Chanel

Creation date 1910
Native country France
Founders / Creators Coco Chanel
Legal form Simplified joint stock company
SIREN 542052766
VAT number FR64542052766

Chanel slogans

there begins the beauty

Chanel on the Internet

Official website


Here is the wrap of this article ”Success Story Of Coco Chanel”. Also, read Success Story of Luxury Brand – GUCCI

And do not forget to check out our latest collection for designer outfits, pre-wedding photoshoot outfits, maternity photoshoot outfits and whatnot.


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